How to get racing sponsorship

Securing sponsorship is one of the most important parts of progressing in motorsport — but also one of the most misunderstood. At Track Vision, we’ve helped drivers around the world develop standout sponsorship proposals, attract real brand partnerships, and present themselves like professionals.

Here’s everything you need to know to get started.

THE BASICS

1. Understand What You’re Offering

Sponsorship is a business deal, not charity. Before reaching out, you need to understand what a brand gets in return. This could include:

  • Exposure through your race car, helmet, suit, or trailer

  • Content creation and shoutouts on social media

  • B2B or networking opportunities

  • In-person experiences (hot laps, race day access, etc.)

  • Brand representation and storytelling

4. Build a Target List of Companies

Start by reaching out to businesses in your network or local area. Look for:

  • Businesses that you or your family are associated with.

  • Companies in industries related to your audience or sport.

  • Brands looking for unique marketing or content opportunities

2. Build Your Personal Brand

Companies want to sponsor someone who’s professional, driven, and represents their values.
Make sure you have:

  • A clean, consistent logo and brand identity

  • Professional photos and visuals

  • A clear message about who you are and where you’re headed

  • Active social media channels with regular, quality content

5. Make Contact — the Right Way

Send a short, clear email first. Be direct, professional, and show how the partnership benefits them.
Follow up with a call, meeting, or proposal if they’re interested. Always be respectful of their time.

3. Professional Sponsorship Proposal

Your proposal is your pitch — make it count.
It should include:

  • Your story and background

  • Career highlights and future goals

  • Race calendar and events

  • Audience stats (social media, fan base, engagement)

  • Sponsorship options and benefits

  • Visual mockups (car/helmet with branding)

  • Clear contact and next steps

6. Follow Up, Build Relationships

Most deals happen after multiple touchpoints. Be persistent, not pushy.
Keep brands in the loop with regular updates, newsletters, race results, and shoutouts. Show the value and build relationships to build long-term partnerships.

At Track Vision, we don’t just give advice — we equip you with everything you need to succeed. From professional branding and custom-designed proposals to proven strategy guides, outreach templates, and social media assets — our Setup Program walks you through the entire sponsorship process, step by step, so you can spend more time on the track.